Solving the self-checkout experience and unblocking new ARR

A major supermarket chain halted our self-checkout softPOS pilot program due to too many customers being unable to understand where to tap their card and pay. I led the UX effort to diagnose and fix the issue.

From ~75% to 95%

of users can locate the card tapping zone

< 5 seconds

to locate the card tapping zone

€500K new ARR

unlocked as a result

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