Scaling support operations with backoffice web app

I led the UX effort to design and build an external-facing backoffice app to solve issues limiting our growth. The focus was on self-service onboarding workflows and exposing critical data externally to streamline support activities.

90% less

support in merchant onboarding

~30% reduction

in new support tickets

Enabled self-service

for users

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Solving the self-checkout experience and unblocking new ARR

A major supermarket chain halted our self-checkout softPOS pilot program due to too many customers being unable to understand where to tap their card and pay. I led the UX effort to diagnose and fix the issue.

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Turning existing behavior into a travel marketplace

I drove design and shaping of a three-sided SaaS marketplace that connects travelers, hotels, and tour organizers. After a successful MVP launch, the platform secured 2 rounds of funding.

Hadsup cover image with a smart device and web app ui

Making outdoor advertising data-driven

As a founding designer, I worked directly with the founder to turn new ad technology into a self-serve web platform. I ran user research, end-to-end design, prototyping, and presented the product in investor pitches.

Gradient friends and goals

Tracking habits with friends

I worked on a full MVP redesign for a flexible habit tracker iOS app. I ran an iterative design process that resulted in a prototype that attracted a $100K angel investment offer.

Designing smart desk apps for mission-critical scenarios

I designed iOS, Android, and Windows apps for a smart desk used by NASA and 911 dispatch centers, focusing on dead-simple interactions.

Smart city thumbnail

Smart city platform

Concept design of a Smart City platform for a large global brand, aimed at improving urban life in Serbian cities.

Chilli Rigatoni

Designing pasta from idea to shelf

In 2020, I co-founded an artisanal pasta brand and covered product design, production process, brand identity, packaging, marketing, and a WooCommerce site. Two years later, we sold the brand.

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