Web design collection

A collection of websites I've designed and helped develop over the years.

Fabbrura

Fabbrura is an artisanal pasta brand I co-founded, owning product design, brand identity, packaging, production process, and a WordPress/WooCommerce site. After successfully entering supermarkets in Serbia, securing an export partner, we sold the brand in 2022.

Turneo

Turneo is a UK-based B2B SaaS app that enables travel brands to oﬀer personalized tour recommendations for their guests. Among other things, I helped them design and develop a Webflow website. The product secured $865K pre-seed and eventually £1.7M seed funding.

Hadsup

HadsUp is a UK-based B2B marketplace for AI-powered out-of-home advertising. Among other things, I led the design for the company website, including public ad spot pages with the focus on user
exploration before sign up and payment.

Softpay

Softpay is a mobile payment terminal focused on contactless online transactions. I led the complete redesign of the company’s website, managing everything from Information Architecture to WordPress development, resulting in a more premium brand positioning and an increase in Pages per session by 27%.

Atomic

I led the strategic design effort to design brand identity and website for Atomic Total Fitness, a NYC based gym club focused on 1-on-1 training sessions.

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Solving the self-checkout experience and unblocking new ARR

A major supermarket chain halted our self-checkout softPOS pilot program due to too many customers being unable to understand where to tap their card and pay. I led the UX effort to diagnose and fix the issue.

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Turning existing behavior into a travel marketplace

I drove design and shaping of a three-sided SaaS marketplace that connects travelers, hotels, and tour organizers. After a successful MVP launch, the platform secured 2 rounds of funding.

Hadsup cover image with a smart device and web app ui

Making outdoor advertising data-driven

As a founding designer, I worked directly with the founder to turn new ad technology into a self-serve web platform. I ran user research, end-to-end design, prototyping, and presented the product in investor pitches.

Gradient friends and goals

Tracking habits with friends

I worked on a full MVP redesign for a flexible habit tracker iOS app. I ran an iterative design process that resulted in a prototype that attracted a $100K angel investment offer.

Designing smart desk apps for mission-critical scenarios

I designed iOS, Android, and Windows apps for a smart desk used by NASA and 911 dispatch centers, focusing on dead-simple interactions.

Chilli Rigatoni

Designing pasta from idea to shelf

In 2020, I co-founded an artisanal pasta brand and covered product design, production process, brand identity, packaging, marketing, and a WooCommerce site. Two years later, we sold the brand.

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