Build scaling foundation

Startups tend to scale prematurely while chasing wrong customers without solving key pain points. In just 4 weeks, you'll find your best-fit customer and start refing your product to prepare for scaling.

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99% satisfied clients
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Does this sound familiar?

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You've seen growth but don't know why
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Users sign up but don’t stick around
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CAC goes up and LTV stays flat
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New features launch, but adoption doesn't stalls

I help startups build their scaling foundation

Startups want to start scaling as soon as possible but often chase the wrong customers or don't fully solve key pain points.

This rush results in high acquisition costs and low retention rates.

I'll help identify your most valuable customers, refine your product strategy, and build a solid scaling foundation using the *40% Product-market fit rule*.

In just 4 weeks, you'll have a clear data-backed execution plan or your money back.

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What you can expect:
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You know exactly who fuels your growth
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Users stay, engage, and come back
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Teams build what truly moves the needle

How I work

My work is guided by three principles

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Success or money back
Every project I do starts with a defined successful outcome. If I don't deliver, you get your money back. Low risk for you, incentivized for me.
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Fast but focused
No wasted time, no unnecessary delays. I work with urgency while being thorough, striving to deliver tangible results in less time than traditional consulting.
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Follow through
I don’t just recommend a plan - I make sure it gets done. I provide tools, frameworks, and direct support to your team, whether it is advising or stepping in to drive results.

How it works

week 1
Launch
Plan and launch customer survey while gathering existing insights from key team members
week 2
Analyze
Analyze gathered data, identify best-fit customers and outline key gaps in product
week 3
Build action plan
Explore possible strategies based on insights
week 4
Align & execute
Provide final execution plan and align teams
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Client testimonials

Some kind words my previous clients had to say about me

Srdj's contributions to our product team have been invaluable. His experiment-driven approach, coupled with a deep understanding of business, has led to products that are both highly functional and aligned to our business goals.
Henrik N.
CPO @ Softpay
Srdj’s role at Atomic has been across multiple teams. From helping us redefine our service's value proposition to aligning marketing and sales initiatives.
Adam S.
Founder and CEO @ Atomic
Srdj was awesome to work with. He's extremely talented as a product person, with a lot of experience in every other aspect of the business.
Peter S.
Founder @ Gradient

FAQ

Frequently asked questions

If I don’t deliver a clear, data-backed actionable plan by the end of the 4 weeks, you get a full refund. No fine print.

This is for pre-scaling startups with real customers and basic analytics in place (activation, retention, marketing).
You should already have some traction, even if growth feels chaotic or unclear.
Both bootstrapped and VC-backed teams are welcome.

It'll involve key people across product, marketing, sales, and support.
But it’s light-touch and structured to avoid draining your team’s time.

If you want help executing the plan, I offer performance-based support.
For example, we could track improvements in retention, activation, or 40% PMF score.

Want to test the waters?

Book a free session and let's see if we are a fit

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